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What Now?
A Monthly Newsletter from		 YNot Web
Tips for making the MOST of your web presence
Volume 2, Issue 8
Welcome to this month's "What Now?" where we explain the top five elements that should be covered in order to have an effective and successful web site. The first column gives tips on what you can do, the second column explains how the services YNot Web provides can help you improve your web presence.

Five Key Aspects to a Successful Web Presence

1) Branding, Branding, Branding: From having a domain name and email address that is easily associated with your company to displaying key elements (custom logo, company colors, look and feel), use of consistent branding helps make your company instantly recognizable.

2) Usability: Ensuring a good user experience is key to keeping visitors on your site and making them comfortable in doing business with you. Below are several areas where this comes into play.

  • Have easy to locate information (Contact information particularly)
  • Avoid design mistakes that annoy visitors
  • Use Site Optimization for speed and performance
  • Build interactivity and user-customization when appropriate
  • Have useful content. Make sure you fall under one of the Three Categories of Usefulness.

    3) Marketing: If you're any kind of business, your site is one of your most valuable marketing tools. To effectively promote a product or service make sure you cover your bases.

  • Include all the information needed to help customers decide to take the next step towards purchase.
  • Make easy paths for visitors to take the next step in purchase process.
  • Consider shopping tools (credit card processing) when appropriate.

    4) Promotion: Work is not complete once a web site is launched. The more a site is promoted, the more potential customers it will reach.

  • Use Search Engine Strategies. Create optimized Code for search engine friendliness. Choose appropriate keywords.
  • Use Traditional Strategies such as Press Releases, Print Ads and materials, and people Networking.
  • Use Email Strategies like emailed Promotions, Mail lists, and Newsletters.
  • Use other Online Techniques such as News groups, Viral marketing, and Auction sites
  • Use Paid Advertising Strategies, including placing Text ads in newsletters, paying Commissions for referrals, and using Pay per Click methods.

    5) Maintenance: Keeping a site fresh gives visitors a reason to return. Inaccurate information drives visitors and customers away—changes in the business should be reflected on the web site.

  • Track specials and promotions to increase effectiveness.
  • Keep site up-to-date and accurate
  • Update site elements (images, offers, promotions) to keep it fresh
  • Tweak Search Engine Optimization over time and as market changes

    • How YNot Web Can Help

    YNot Web offers custom design & development that is affordable to even the smallest businesses. We specialize in creating highly effective and professionally unique web sites as well as custom programming, internet marketing, and graphic design.

    1) Site Branding

    Branding is one of YNot Web's specialties. We create professionally unique web sites with a look and feel that reflects your own business personality. Custom designed logos, colors and imagery are used to convey different traits to site visitors and customers. YNot Web can work with any level of existing (or non-existent) branding to improve or establish company recognition.

    2) Usability

    While creating designs or updating sites, YNot Web focuses on details that will lead to more efficient, easy to use and maintain, error-free sites. While working with the client to create a site of their own personality, we make suggestions for content improvements and advise towards usability and design standards.

    3) Marketing

    YNot Web developers know that a pretty site or high ranking in search engines is not enough to convert visitors to customers. We offer copywriting and editing services to create content that gets a business' products or services noticed and compels visitors to buy. YNot Web can also set up ecommerce shopping sites for businesses large and small.

    4) Promotion

    YNot Web works with clients that have existing sites to make the most of their web presence. We offer full Search Engine Optimization and Promotion services for clients in highly competitive markets. We keep abreast of the latest in many other promotion technique categories and research their effectiveness to offer consulting to customers to help them determine strategies with the highest ROI for their niche.

    5) Maintenance

    YNot Web offers monthly maintenance packages large and small to accommodate typical updates that occur over the life of a web site. Whether a customer needs us to take a hands-on proactive approach or just be there for them when they call, YNot Web prides itself in its ongoing client relationships.


    THREE CATEGORIES OF SITE USEFULNESS:

    Every site should fall under one of the following categories:
    1. Informative—Being an educational resource by providing materials or information about a trade, a product, etc.
    2. Service-oriented—Offering a service (web tools, search engine, downloads, auction, etc.), selling a product, or advertising a company.
    3. Entertaining—Fun, Humorous, multimedia, etc.
    For more tips, tricks, services, and web tools check out: http://www.ynotweb.com
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    Publication Information: What Now? Copyright 2004 YNot Web. All Rights reserved.
    Copies may be distributed without alteration electronically free of charge. This newsletter may be reproduced, without alteration, for non-commercial purposes without prior permission. It is assumed that any questions, tips, or replies to questions may be reprinted. All letters become the property of YNot Web.