So many times I have given ideas and advice to clients about steps they can take to to increase the number of leads or improve their conversion rates from prospect to customer, yet rarely do I see those ideas put into action.

As most internet users know, web sites are mainly made up of ‘coded’ documents- mainly HTML, but also PHP, ASP, or Cold Fusion scripted web pages. Of course, to have a web site, you must have one or more pages created in one of these formats. However, there are times and places where posting a PDF file formatted document on your web site makes better sense. Here are five situations you may find are good reasons to create PDF files to be uploaded to your website.

Writing and distributing certain types of content, not only builds your website presence, but gets you free promotion, free website traffic, and higher search engine rankings (which in turn will get you even more free traffic).  The two most effective types of distributed content are:

If you are serious about marketing on the internet, an autoresponder is a "must have" tool, especially for saving time in following up with prospects and customers. Here are a few ideas for using an autoresponder to convert your casual visitors into a loyal and profitable customers.

Giving your customers and visitors some way to interact with you on your web site helps build a stronger relationship between you and your potential customers which leads to higher conversions and retention of existing customers.  Feedback from your visitors also lets you know what you are doing right and what you may need to adjust to better service your target audience. You can make your web site more interactive with some of these systems.

Search Engines index web sites based on text on the page.  If you do not use specific words or phrases on your web site, you can NOT be indexed for those words or phrases.  With a small site, focus on only three to five keyword phrases throughout your website to best position for those.  Have a single concise theme.

One of the biggest problems faced by people setting up their first (or additional) website is what to write for their website.  This can be so over-whelming for some that they don’t end up writing anything at all.  To help reduce your stress and make sure you you don’t create an ineffective website by leaving out some piece of vital information,  I have broken it down to the basic "Must Have" content.  So basic that I’m taking you all the way back to grade school where, I’m sure, you learned about the Five W’s.