Creating a Website
As most internet users know, web sites are mainly made up of ‘coded’ documents- mainly HTML, but also PHP, ASP, or Cold Fusion scripted web pages. Of course, to have a web site, you must have one or more pages created in one of these formats. However, there are times and places where posting a PDF file formatted document on your web site makes better sense. Here are five situations you may find are good reasons to create PDF files to be uploaded to your website.
Search Engines index web sites based on text on the page. If you do not use specific words or phrases on your web site, you can NOT be indexed for those words or phrases. With a small site, focus on only three to five keyword phrases throughout your website to best position for those. Have a single concise theme.
Jun
Must-Have Content
One of the biggest problems faced by people setting up their first (or additional) website is what to write for their website. This can be so over-whelming for some that they don’t end up writing anything at all. To help reduce your stress and make sure you you don’t create an ineffective website by leaving out some piece of vital information, I have broken it down to the basic "Must Have" content. So basic that I’m taking you all the way back to grade school where, I’m sure, you learned about the Five W’s.
Once you select your keywords, make them truly effective by using them in more than the keyword META tag. Include your keywords in these places to improve your search engine positioning:
- Always include keywords in your content, preferably your first text paragraph as well as the Header (H1, H2) tags.
- Include your main keywords in your description meta as well as the TITLE tag of your page.
- Register a domain with your keyword phrase.
- Name your directories after your key phrases.
- Name page and graphic files after keywords (i.e. keyword.htm, keyword.gif)
- Use keywords in your image Alt text
Web users are not willing to read long pages and tend to scan the content, instead of reading it word by word. In order to write effective copy for your web pages and articles, use the following guidelines:
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