If you are serious about marketing on the internet, an autoresponder is a "must have" tool, especially for saving time in following up with prospects and customers. Here are a few ideas for using an autoresponder to convert your casual visitors into a loyal and profitable customers.

Giving your customers and visitors some way to interact with you on your web site helps build a stronger relationship between you and your potential customers which leads to higher conversions and retention of existing customers.  Feedback from your visitors also lets you know what you are doing right and what you may need to adjust to better service your target audience. You can make your web site more interactive with some of these systems.

With or without a web site, an email newsletter is a great way to keep in touch with prospects and improve on your web presence. Most email newsletters are often in a personal voice and are filled with customer-centered content. They also build credibility and trust. Generally, good etiquette requires an "Opt-In" policy for a newsletter—that is, no one is added to the mailing list unless they explicitly request it. An "Opt-Out" option should also be available for subscribers who find your services or information are not a good fit for them.

• Keeps you in touch with past customers
• Reminds prospects and clients that you exist and have the ability to solve problems for them
• Let’s you advertise products/services you offer
• Builds your image as an expert
• Adds professionalism to a web site
• Implies longevity
• Builds a database of targeted customers
• Gets repeat visits to your site: Lets you tell subscribers about new updates to the site.
• Boosts repeat business
• Gives you the ability to show clients everything you can really do for them
• Builds a loyal base of "fans" who are ready to refer people to you or buy from you
• Builds brand image
• Saves you hundreds or thousands of dollars in design, printing and postage by producing your newsletter online instead of printing it or sending postcard reminders, etc.

1. Think about your purpose or goal: is it to inform people of changes to your site or sell them a product? Maybe you just want to make them think or laugh.

2. Know your audience. If you are using the newsletter to promote your products or services, what other information can you add to keep your readers interested?

3. Decide on your main topic—write it down.