Eight Ways to Use an AutoResponder

If you are serious about marketing on the internet, an autoresponder is a "must have" tool, especially for saving time in following up with prospects and customers. Here are a few ideas for using an autoresponder to convert your casual visitors into a...

Visitor Interaction and Conversions

Giving your customers and visitors some way to interact with you on your web site helps build a stronger relationship between you and your potential customers which leads to higher conversions and retention of existing customers.  Feedback from your visitors...

Newsletter and e-Zine Basics

Originally published in YNot Web’s "What Now" Newsletter, Volume 2. Issue 4. With or without a web site, an email newsletter is a great way to keep in touch with prospects and improve on your web presence. Most email newsletters are often in a personal...

Benefits of Publishing a Newsletter

Originally published in YNot Web’s "What Now" Newsletter, Volume 2. Issue 4. Keeps you in touch with past customers Reminds prospects and clients that you exist and have the ability to solve problems for them Let’s you advertise products/services...

How to start a Newsletter

Originally published in YNot Web’s "What Now" Newsletter, Volume 2. Issue 4. 1. Think about your purpose or goal: is it to inform people of changes to your site or sell them a product? Maybe you just want to make them think or laugh. 2. Know your...