Kammy Burleson, owner of YNot Web, will be speaking this month on the topic of Search Engine Optimization, or SEO. This presentation will be hosted by the Sacramento Valley chapter of the American Marketing Association (AMASV). AMASV meets monthly at Delegata, located at 2495 Natomas Park Dr., Ste. 200, in Sacramento, California.

Wednesday, March 10, 2010 at 11:30 AM AMASV presents:

“Get Found with Search Engine Optimization”

Come learn:

• How to increase your visibility with your target audience by using SEO
• How recent changes to search and social media affect SEO strategies
• What SEO techniques you should be focusing on NOW
• How to optimize your Social Media marketing campaigns
• How good SEO practices will increase the effectiveness of your paid search marketing campaigns

Register here

To learn more about the meeting and the AMASV, please visit their website at:

http://www.amasv.org

Most my SEO clients have heard time and time again how their website content drives keywords and search engine rankings (if you don’t talk about ‘zippity widgets’ on your website, you’re unlikely to show up in Google top search results for ‘zippity widgets’).  Also, recentness of content and frequency of site activity are often factors in ranking scores.  For these reasons, I often recommend that my clients start blogging on relevant topics or create an article section or even a web-based newsletter to grow their websites and increase their search engine optimization and rankings.

Unfortunately, many busy business owners find it challenging to have the time needed to create quality content on an ongoing basis.  YNot Web’s Blogmentation™ is a new service we are offering exclusively to YNot Web SEO clients to help solve this problem by augmenting our clients’ website with search engine optimized blog entries or short articles on an ongoing basis.  Blogmentation is an ongoing subscription-based service. Clients choose their content posting intervals and their most important key phrases and YNot Web creates the fully researched, search engine optimized and unique articles on topics relevant to that client’s business and keywords. 

For instance, a real estate agent may have topics such as “How to choose a Real Estate Agent”, ‘How to Work with a Real Estate Agent’, and ‘Interview Questions for Selecting a Real Estate Agent’ or a series of entries on “Tips to prepare your House for Sale”. Keep in mind, blog postings are shorter than full-length articles (generally 250-450 words) and should be laser focused on a particular topic for best optimization effects.  YNot Web’s Blogmentation™ service frees up our clients’ time, relieves stress of coming up with topic ideas and keeping up with continual web site additions, helps our clients compete effectively for keywords relevant to their business, and provides useful information to their clients and prospects.  Currently this service offering is only available to YNot Web’s SEO clients who already have a blog or article section on their website and just want to add content to it.   To find out about becoming an SEO client or for pricing and details, contact Kammy by phone or email.

I frequently receive forwarded messages from clients and friends asking advice or clarification on messages they have received in email that promise them incredible traffic or fantastic results in Google search listing positioning.  Sometimes I’m advised “You should offer something like this” or sometimes I’m asked “Can you do this?” or even “Is this spam?”

Here’s one such email I had forwarded to me recently:

 Hi,

I would like to get your company on the 1^st page of Google anytime a potential client was searching for your product or services.

Within a week I can have your company listed in the top spots of Google for less than $5 a day. I do not bill my clients for our month to month services until they see their company listed on the top of Google and 100% satisfied.

To avoid any conflict of interest I only list one industry professional on the top spots of Google per city! Areas are filling up fast must inquire asap!

For more info Call 24/7 Pre-Recorder Message 888-xxx-xxxx or you can simply reply with the best way to contact you.

Thanks,  <name removed>

Here’s my response to this and many other messages I’m sent:

Yes, SPAM is extremely prevalent in the SEO fields.  Also, extremely misleading statements.  What many of these spammy companies are doing now  is setting up a PAID Google Adwords campaign for ONE specific keyword (think an exact match to “Spanish Translations in Sacramento” as opposed to “Sacramento Spanish translations” or “Spanish translations” etc).  Then they set a LARGE pay-per-click bid to try to get the top paid listing (up in “Sponsored Listings”) for that one and only one keyword.   I’ve been seeing a lot of solicitations to this affect and know a couple of people that bought in.

Problem is, if your ad is actually CLICKED and someone actually visits your website and the company has a maximum daily budget set(to keep their expenses down), your ad won’t display anymore that day.  But they are counting on people only checking for their listing that first time, get them sold on the sale, and just letting the pay-per-click ad coast- meanwhile being charged for doing no additional work.  Also, they have a built-in “excuse” to not accept industry professionals in fields that are far more costly than “less than $5 per day” allows — they will just tell them they already have “the” spot filled for that industry.

Setting up an Adwords campaign like this is simple enough for anyone to do on their own, so you’re better off setting your own budget. Or having a certified Google Adwords Professional (like me) set up a more effective campaign using a broad range of keywords to get the best traffic for your money.

I usually try to educate people and send them to Google itself for advice on how to tell if they are dealing with a legitimate SEO company:

http://www.google.com/support/webmasters/bin/answer.py?answer=35291&topic=8524

Most these spammers (including the one above) violate several bullet points that Google warns against.

Remember, SPAM is defined as unsolicited email messages of a promotional nature.  Many times we forget this when we get an offer that seems interesting to us.  Every once in a while, out of the thousands of emails the spammers have indiscriminately sent (to retired grandmas, 7-year olds, college students, and anyone else that has an email address) they manage to hit someone in the target market (you, as business owner).  It may even sound personal (they have mail merges insert your name if they have it) but if you didn’t request the information, its SPAM nonetheless.

Ever since Microsoft launched their new AdCenter back in May, they have been increasing promotion to try to lure advertisers to use the system to place pay per click ads on the MSN and Live Search networks. If you’ve thought about adding pay-per-click methods to your marketing plan, now is the time to act on AdCenter. Microsoft has distributed a promotional code worth $200 of free advertising, but its only good for a limited time.

If you’re a past or current client of YNot Web and would like to create a new account at the AdCenter, drop me a line or give me a call and I will provide you with the discount code. You can step through their self-serve sign-up process or request that YNot Web sets up your ad campaigns, but either way, this is a good way to check out the pay-per-click arena and determine whether Microsoft’s ad network effectively reaches your target audience.

Great news for one of my SEO clients, York Law Corporation. We have succeeded in breaking into the top 10 (first page) results for their most important but highly competitive keyword phrase “sacramento lawyer“. This keyword phrase has 6-9 million competing websites and pages on any given day. Due to the ever changing nature of search engine positioning, there is no guarantee York Law will stay on top, but it is nice to have our current work validated with great results.
Congratulations York Law Corporation!

Google’s latest update is causing a stir in the webmaster circles. Many web developers have reported that all of their web pages except for their index page have been moved to something called the supplemental index.

“What is the Supplemental Index?”

Google’s Supplemental Index is an alternate index that is normally only used when Google index cannot find relevant results in their standard index. Being in the Supplemental Index generally means that your web pages won’t be found for most searches.

You can check to see if a web page is in the Supplemental Index by performing a Google search for site:mydomain.com (replace mydomain.com with your own domain name). If you see “supplemental result” next to the results then those pages are supplemental.

“How Can Google Do this to me?”

It appears that this is just a bug in the transition to the new Google data centers. Since one of the main reasons for the Big Daddy update is that Google wanted to solve problems with redirects and canonical URLs, they may be isolating web pages in order to test new algorithms on these types of URLs.

“Will This Affect Me?”

If you have spam free web pages with good content and a good number of incoming links, the Big Daddy update should have a positive effect on your Google rankings. However, if you use spam techniques to try to improve your rankings, you may find your web sites suffering at the hands of Big Daddy.

I’ve been seeing alot of hype lately about how local searches are the ‘next big thing’. This is nothing new folks.  I’ve been telling clients, friends, and colleagues to prepare for this for more than a couple of years by including location information on their sites and making sure they register for both a Google Local listing and a Yahoo Local listing.

Printed Yellow Pages are a thing of the past.  I throw mine directly into recycling.  There are statistics that show that nearly 75% of U.S. households use the Internet as a resource when shopping locally.  Google has been incorporating its Google Local results at the TOP of locality searches for almost 2 years.  That is, search for something like ‘internet in Fair Oaks, CA’ and you might find me.

So if local customers are one of your core target markets, it makes sense to address this geographical area in your web site’s optimization efforts.  It may seem common sense, but you’d be surprised about how many businesses with clearly defined local markets ignore this and don’t even include location information in their basic web page copy.

A search engine can only index your website according to the information your web pages provide. In order to encourage the major search engines such as Google, Yahoo and MSN to categorize your business within your locality, you must include specific local information on your web pages, such as your address and phone number, so that it is clear to the search engines which area your business serves.